Pay per click

Pay per click is an Internet advertising model used on websites, in where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click.

Cost per click is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement .
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model—if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers

Women's Fitness

Proper diet and exercise is the only road to lose fat -there are no short- cuts. The key to transforming a skinny, overweight, or average body is proper diet/ exercise techniques

some tips for women to weight loss:



Lifesaver on Weight loss hurdles

We all have days like this when our motivation is low and our need to overeat or be a couch potato takes over. But it's best to bust those excuses before they become a well worn mantra of failure. Cultivating true resilience is a lifelong process.

Emotional Attitude: a factor in Weight loss

It's not that people don't know that exercise is good for them and can improve their self-image. Obese and overweight people, in fact, are even stronger believers in the importance of exercise than those of normal weight, according to a survey of more than 1,500 men and women conducted by researchers at George Washington University Medical Center.

Outcome of YO-YO Dieting

The yo-yo diet is characterized by a cyclical pattern of repetitious loss and gain of body weight. Some of the ways people choose to do this include skipping meals and consuming very few calories. There is increasing evidence that weight cycling may lead to cardiovascular and metabolic disorders such as hypertension and diabetes.

Energy Gap : A Useful Tool For Successful Weight Loss

It is estimated that the energy gap for prevention of weight gain among those who have lost weight is about 100 kcal/day in adults and 100-150 kcal/day in children and adolescents.

Top 10 Reasons You're not Losing Weight

Is your BMI in an unhealthy range? Are you within your ideal weight range? If you're at risk, losing weight may be important for staying healthy. But, if you're very close to your goal and can't seem to get rid of those last few pounds, ask yourself if you really need to lose them. Would it be possible to be happy at your current weight?

SmartLipo: The Latest Fat-Removal and Skin Tightening Procedure

SmartLipo is different in that it uses a carefully calibrated laser to liquefy fat deposits through the top layers of the patient's skin. The laser actually ruptures fat cells, and the resulting oily, liquid substance is then removed through a tiny incision in the skin by the surgeon.

Top 10 high sugar foods to avoid

When you eat food, your body changes the food you eat into sugar and uses the sugar for energy. When you have diabetes, your body is not able to use the sugar for energy. The sugar floats around in your blood. That is why people with diabetes have too much sugar in their blood.

Hydroxycut: to take or not to take

Hydroxycut is a dietary supplement that increases weight loss when used in conjunction with exercise. Hydroxycut is a thermogenic weight loss supplement continuing hydroxycitric acid, L-Carnitine, green tea extract, ma huang (herbal form of Ephedrine), guarana (herbal form of Caffeine), and willow bark (herbal form of Aspirin). These ingredients make an effect stack to suppress appetite and burn off fat.

Top 10 Reasons You're not Losing Weight

Is your BMI in an unhealthy range? Are you within your ideal weight range? If you're at risk, losing weight may be important for staying healthy. But, if you're very close to your goal and can't seem to get rid of those last few pounds, ask yourself if you really need to lose them. Would it be possible to be happy at your current weight?

Sprinting: a great tool in fat loss

Sprinting not only burns HUGE amounts of calories, it also keeps your metabolism flying for days after. Sprinting combined with running / jogging can bring amazing results, especially when combined with a healthy diet!

StomaphyX Procedure: for early satiety and further weight loss

This revolutionary procedure is now available for individuals who have had previous gastric bypass surgery and who are regaining weight. This procedure involves no incisions and no recovery and involves placing an endoscope through the mouth into the stomach pouch. The connection between the stomach pouch and small intestines is then sutured resulting in slower emptying of the stomach and earlier satiety and more weight loss. The procedure also shrinks the stomach pouch and makes it small, similar to the outcome of the original gastric bypass procedure.